Footwear Marketing Specialist - Innovative Brand Growth

Join Perusahaan Outsole dan Sepatu, a leading footwear manufacturer in Indonesia, as a Footwear Marketing Specialist in Driyorejo, Jawa Timur. This is your opportunity to drive innovative marketing strategies for high-quality footwear products, shaping brand identity and boosting market presence. As part of our dynamic marketing team, you'll collaborate with designers, product managers, and sales teams to develop and execute compelling campaigns that resonate with our target audience.

In this role, you'll leverage your expertise in digital marketing, social media, and market research to create impactful content and engage with our customers. You'll work closely with our e-commerce platform, utilizing tools like Google Analytics, SEMrush, and Hootsuite to track performance and optimize our online presence. With a focus on data-driven decision-making, you'll help us achieve our sales targets and maintain a strong competitive edge in the footwear industry.

📋 Tanggung Jawab Pekerjaan

• Develop and implement innovative marketing strategies to promote our footwear products, including digital campaigns, social media engagement, and influencer collaborations.
• Leverage market research and data analytics to identify trends and consumer preferences, ensuring our marketing efforts are tailored to our target audience.
• Manage our online presence by creating and curating engaging content for our website, social media channels, and e-commerce platform.
• Track and analyze campaign performance using tools like Google Analytics, SEMrush, and Hootsuite to optimize our marketing efforts.
• Collaborate with cross-functional teams, including designers, product managers, and sales, to align marketing strategies with business goals.
• Stay up-to-date with industry trends, competitor activities, and emerging technologies to maintain our competitive edge.
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of our marketing campaigns and make data-driven recommendations.
• Participate in trade shows, exhibitions, and other industry events to showcase our products and network with potential customers and partners.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in marketing, with a focus on digital marketing, social media, or e-commerce.
• Proven track record of developing and executing successful marketing campaigns in the footwear or consumer goods industry.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven recommendations.
• Proficient in using Microsoft Office Suite, including Excel for data analysis and presentation.
• Strong communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Fluency in English and Bahasa Indonesia is required.

🛠️ Keahlian

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